How Do You Brand Your Small Company

Search the internet and find other companies’ mission statements

I learned how my customers perceive me is how they perceive my product. But more so, how they perceive my company? Will they say that my company as a positive entity? Or do they ignore me and walk to the next seller? Do they see no heart in my web site and click on the next webpage?

Your tone reflects upon your brand – you and your business. Is this case, how do your customers understand your mission statement of your business and your core values? Do they read as impersonal, like a job resume? Does your mission statement have big meaningless words like “honest, reliable, fast working, fast learning”? What do these words mean? What should you tell them about you and your business?

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